Last Sunday I made my very first visit to the International
Make-up Artist Trade Show better known as IMATS in London. I wasn't quite sure what to expect but I was
certain that I’d spend far too much even after a whole year of saving. The first thing that struck me was the
sheer size of the place, I was
completely giddy at the prospect of
visiting all the exhibitors and getting my hands on all kinds of
products that would normally be pretty difficult to find in the UK,especially if you live outside of London. I’d printed out the floor plan and marked
every single vendor against their booth
number, I was glad that I’d taken the
time to do this, I think that I would have been a bit overwhelmed with the
dazzling array of goodies on offer without it. I was determined to make the most of my
time and grab a few bargains along the way.
All prices include show discount.
Royal & Langnickel (no discount)
I bought 2 brushes from the Silk Pro range, a C421 Line and
Smudge (£4) and a C525 Lash Fan (£3)
I also bought another Lash Fan type brush from the
Revolution range a BX-145 (£3)
Love Make-Up (discount 20%)
Sugar Pill eye shadows in Kitten Parade, Midori, Bulletproof
and Dollypop (£6.80 each)
Lime Crime Velvetines lip colour in Red Velvet (£9.20) and lipstick in Geradium (£9.20)
Love Make Up is my favourite online make up store specialising in pro and niche brands, you can buy Sugar Pill and Lime Crime at LOVE MAKE UP
Inglot (discount 20%)
Four square palette:
352 Matte-peachy nude
312 Matte-peach
345 Matte-mint green
346 Matte-lilac
Five square palette:
123R-apricot-terracotta rainbow
450 Pearl-burgundy
50 AMC-matte red with fine gold glitter
366 Matte-bright apricot
319 Matte-soft rose taupe
I bought 9 eye shadows from the Freedom System and 2 palettes, 1 x 4 and 1 x 5, I think that the shadows were £3.60 each, the whole lot came to about £42, can’t remember exactly, but the lady that served me was rude and accusatory when she’d given me the wrong palettes. I did manage to bag a 20% discount code for online purchases though. INGLOT
MAC (discount 15%, 35% for Pro Card holders)
Face and body in White (pro product, £22.53)
Full Cover Foundation in W10 (pro product, £19.98)
You cannot buy MAC Pro on the website any more but if you call the Pro Store in Soho, they'll be happy to let you make an order and pay over the phone. Call: 0870 192 5555 10am - 6:30pm Monday-Saturday, 12pm - 5:30pm Sunday
Paris-Berlin
(random discount)
Le Black Liner (£6) La Poudre de Comete in Comete (£5)
La Paillette Crystal in Crystal 1 (£3)
A bit disappointing, I had about 8 items on my list but
they carried very little stock and when I opened the eyeliner it was completely
dried out.
Back Stage Shop (random
discount)
Ben Nye Luxury Powder in Banana, small size (£6)
Ben Nye Fresh Scab, small size (£5.50)
Paris Berlin Glitter in Green (£4)
Lovely helpful shop, you can buy all your stage and SFX make-up at
BACK STAGE
Charles Fox for
Kryolan (random discount)
Tuplast Skinplastic (£10)
Kryolan Eyebrow Plastic (£5)
Eldora Lashes
(any 3 for £10)
The discount here was huge! I bought 3 sets S143, C182 and
B155. The S143 cost £11.50 on the Eldora website. Beautiful lashes, well made with many
beautiful and unusual styles. Get them at Eldora
OCC (no discount)
Lip Tar in Vintage (£12)
Skin Conceal in Y1 and R0
Cream Pigment in Grandma
You can buy OCC in the UK at LOVE MAKE UP
L. A. Splash
(random discount)
Diamond Dust eye shadow in Golden Smoke (£5)
Splashproof Sealer eye shadow base (£7)
L. A. Splash cosmetics are much cheaper in the US, you can buy this brand along with Milani and NYX at CHERRY CULTURE
Bdellium Tools
(random discount)
Bdellium Studio 10 piece
Mineral Brush Set (£33)
964S Blusher, 957S Precision Cheek, 955S Finishing, 945S
Contour, 942S Slanted Contour, 781S Crease, 776S Blending, 769S Angled Contour,
765S Small Angle Shader, 755S Smudger, brush roll.
This was my best bargain! Even full price at £52 this set is incredible value for money you can get it from LOVE MAKE UP
Bloody Mary (very generous discount)
Special Effects eye shadows in Blood Red, Olive, Bruise
Purple, Zombie Grey, Silver (crème) and Gold (crème), (2 for £7)
Mini spray blood (£2)
Special effects pencils in Navy (for veins) and Blood Red
(for vampire eyes), (£2 each)
Meeting Bobbie Weiner (Bloody Mary) was the absolute highlight of my weekend, I
was really sad that I’d missed her Zombie Girl and Burn Victim demo the previous
day.
You can buy a huge range of Bobbie’s SFX make up at BLOODY MARY it’s all really good value for money and shipping is reasonable
too.
I have to say that I really enjoyed my IMATS experience, it was really well organised and despite the crowds you could always find a quiet spot, no massive queues for the ladies was a bonus too. I will most definitely be returning (a lot poorer) next year :)